Your brain suffers when you doomscroll and evolves when you read, move, and experience the world.
Free at launch · iOS first · no feed, ever
9:41
Good morning, Alex
Lumi · Explorer
12
Feeling sharp today — let's keep it going.
82%Health
1,240Neurons
68%To Stage 3
Today's screen damage1h 12m
Reels drained 320 neurons. Heal them today.
Brain
Missions
Evolve
Ranks
You
−320 neurons today
The problem
Every scroll has a cost. You just can't see it.
Feeds are designed to take your attention and give nothing back. The damage is real, but it's invisible — so it never feels urgent. Lumino makes it impossible to ignore.
Forty minutes of reelsyour brain looks sick
A chapter before bedit grows overnight
Three days ignoredit starts to fade
9:41
Good morning, Alex
Lumi · Explorer
12
Health
Energy
I'm a little hungry for a good book…
Read
Visit
Watch
Rest
Brain
Missions
Evolve
Ranks
You
How it works
Care for it like it's alive.
It's the loop of a Tamagotchi, pointed at the one thing worth protecting: your attention.
Read, visit, watch, rest. Four simple care actions, always one tap away.
Screen time, reframed. Lumino reads your usage and turns it into health you can watch rise and fall.
01
Feed it good input
Read, visit a museum, watch something real, or make something. Every healthy habit grows neurons and lifts its mood.
02
It reacts, in real time
Your Lumino is happy when you are sharp, hungry when it's been a while, and visibly sick after a doomscroll binge.
03
It evolves — or it fades
Keep it healthy and it grows through six stages. Neglect it and it withers. The stakes are the whole point.
Six stages: only earned — never bought.
From caveman to legendary.
Your Lumino earns every evolution through real effort — never coins, never grinding. The final form is reserved for the rare few who keep showing up.
Stage 1
Caveman
Confused · distracted
Start here
Stage 2
Explorer
Curious · growing
600 neurons
Stage 3
Scholar
Reading · focused
1,800
Stage 4
Creative
Ideas · colorful
3,600
Stage 5
Genius
Floating neurons
6,000
Stage 6
Legendary
Ultra rare · <1%
10,000+
9:41
Missions
12 day streak
2/3
Today's brain goal
One more mission to heal Lumi fully
Today · pick up where you left off
Read for 20 minutes
14 / 20 min · in progress
+90
Screen-free hour
Beat your daily doomscroll
+60
Morning walk
2,000 steps before noon
Done
Quests · bigger rewards
Visit a museum
Tate0.8 mi · this weekend
+300
Watch a classic film
From the Lumino canon
+120
Brain
Missions
Evolve
Ranks
You
Real-world missions
Quests that happen offline.
The biggest growth comes from putting the phone down. Lumino sends you on real-world missions — and the best ones are hosted by places worth visiting.
Go somewhere. Check in at a museum, gallery, library, or bookshop to heal your brain fast.
Finish something. A book, a course, a long read — depth is rewarded over streaks.
Partner experiences. Sponsored quests from cultural partners give the biggest neuron boosts.
Inside the app
The opposite of a feed.
Calm, quiet, and built to be closed. You open Lumino to check on something you love — then go live your life.
9:41
Good morning, Alex
Lumi · Explorer
12
Feeling sharp today — let's keep it going.
82%Health
1,240Neurons
68%To Stage 3
Today's screen damage1h 12m
Reels drained 320 neurons. Heal them today.
Brain
Missions
Evolve
Ranks
You
Your brain, home
Health, streak, today's damage
9:41
Good morning, Alex
Lumi · Scholar
12
82%
Brain vitality · Healthy
+14
Focus
vs. yesterday
12d
Streak
best: 21
1.2k
Neurons
+180 today
Next: Read 20 minutes
+90 neurons · evolves your Lumino
Brain
Missions
Evolve
Ranks
You
Vitality at a glance
One ring, one honest number
9:41
Missions
12 day streak
2/3
Today's brain goal
One more mission to heal Lumi fully
Today · pick up where you left off
Read for 20 minutes
14 / 20 min · in progress
+90
Screen-free hour
Beat your daily doomscroll
+60
Morning walk
2,000 steps before noon
Done
Quests · bigger rewards
Visit a museum
Tate0.8 mi · this weekend
+300
Watch a classic film
From the Lumino canon
+120
Brain
Missions
Evolve
Ranks
You
Missions
Real-world quests to grow
9:41
Evolution
Stage 2 of 6
Explorer
560 neurons to evolve into Scholar
Caveman
Confused · distracted
Unlocked
ExplorerYOU
Curious · growing
1,240 / 1,800 neurons
Scholar
Reading · focused
1,800 neurons
Creative
Ideas · colorful
2,400 neurons
Genius
Floating neurons
3,000 neurons
Legendary
Ultra rare · <1%
3,600 neurons
Legendary is earned by fewer than 1% of brains
Brain
Missions
Evolve
Ranks
You
The evolution path
Six stages, earned
9:41
Ranks
Friends
Global
League
Maya
8.9k
2
Alex · you
9.4k
1
Tom
7.1k
3
4
P
Priya
Genius
6.8k
5
L
Liam
Scholar
6.2k
6
S
Sofia
Explorer
5.5k
7
N
Noah
Caveman
4.9k
Brain
Missions
Evolve
Ranks
You
Ranks
Climb with the curious
9:41
Ranks
Friends
Global
League
Maya
8.9k
2
Alex · you
9.4k
1
Tom
7.1k
3
4
P
Priya
Genius
6.8k
5
L
Liam
Scholar
6.2k
6
S
Sofia
Explorer
5.5k
7
N
Noah
Caveman
4.9k
Brain
Missions
Evolve
Ranks
You
Community
Grow alongside the curious.
See where you stand among friends and a global community of people training their attention the same way. It's the only leaderboard worth being on.
Weekly ranks. Compete on neurons earned, not hours logged.
Friend brains. Watch your friends' Luminos evolve — and gently judge their screen time.
Rare flexes. A legendary brain is a badge fewer than 1% will ever earn.
From the beta
"I haven't opened TikTok in three weeks. My Lumino is a Scholar now, and I'm genuinely, irrationally proud of a little pink brain."
Maya R.
Beta tester · 41-day streak
FAQ
Questions, answered.
No. Lumino doesn't lock you out of anything. It gives you a creature you care about, then makes your choices visible through how it grows or fades. The motivation is emotional, not restrictive.
Give your brain something to grow for.
Hatch your Lumino at launch. Free to start, iOS first.